Steer your e-commerce operation on true contribution profit.
CM6 replaces lagging spreadsheets, blended averages, and superficial ROAS with real-time, order-grain profit analytics. Delivered through a live dashboard suite, CM6 gives Finance, Marketing, and Operations the clarity to uncover hidden leaks, stop margin erosion, and capitalize on true profit drivers across your business.
Live step-down from gross sales to true net contribution margin, with real-time cost-of-trade deductions.
The storewide cockpit — margin-retention trends, cohort values, and aggregate unit-economics at a glance.
| Order | Channel | Net | COGS | Ship | Fees | Mktg | CM | CM% |
|---|---|---|---|---|---|---|---|---|
| #41028 | Meta | £84.50 | £38.10 | £6.40 | £2.90 | £4.60 | £32.40 | 38.3% |
| #41029 | £127.00 | £61.30 | £9.80 | £4.10 | £39.20 | £12.60 | 9.9% | |
| #41030 | Direct | £62.20 | £24.05 | £5.20 | £1.90 | £6.90 | £24.15 | 38.8% |
| #41031 | Klarna | £212.40 | £96.70 | £11.30 | £8.60 | £6.30 | £89.50 | 41.8% |
| #41032 | Meta | £45.00 | £22.10 | £6.40 | £1.60 | £18.90 | −£4.00 | −8.9% |
Line-item order forensics — real-time shipping, gateway, and marketing costs applied to every order.
E-commerce is running blind on its own data.
Top-line revenue is tracked instantly — but the financial intelligence underneath stays dangerously fragmented. Brands steer multi-million dollar operations on siloed data, lagging end-of-month reporting, and superficial metrics like ROAS. That friction erodes profitability in three distinct ways — and CM6 answers each one, transforming complex data pipelines into a single, unassailable financial reality.
01 · Capital deployed blind
Acquisition spend is scaled aggressively on top-line metrics, completely isolated from real-time operational cost realities. Without clear unit economics, winners and losers look identical until reconciliation — so leadership hesitates exactly when it should be scaling.
Capital certainty & confident expansion
Connect customer-acquisition spend directly to the real-time net profitability of every SKU, channel, and campaign. Isolate your true margin drivers with mathematical precision so you can aggressively — and safely — double down on winning strategies.
02 · Strategic lag
Relying on delayed end-of-month financial reconciliations forces leadership to make critical pricing, inventory, and capital-allocation decisions from historical rear-view data.
Real-time steering
Replace rear-view-mirror reporting with live margin visibility, allowing you to adjust pricing, inventory, and trade-offs dynamically.
03 · Structural paralysis
Finance, Marketing, and Operations operate in strict data silos with conflicting versions of financial truth — organizational friction that stalls decision-making across the business.
Unified operational truth
Unite Finance, Marketing, and Operations under a single, unassailable definition of contribution profit to eliminate friction and accelerate execution across the business.
Four automated steps to order-grain profit analytics.
You shouldn’t need an enterprise data-engineering team to achieve real-time visibility. CM6 connects natively to your existing stack and automates data ingestion, cost allocation, and margin calculation in under an hour.
Zero-code sync
Shopify orders, customers, products, and refunds sync automatically into a data warehouse isolated to your store — alongside live spend from Meta, Google, and Bing Ads.
The 60-minute setup
A guided wizard captures your true cost structure in under an hour: baseline COGS, localized VAT and tax logic, payment-gateway fees, and fulfillment allocations.
Order-grain forensics
Every transaction walks down the contribution-margin ladder — CM1 → CM2 → CM3 — attaching exact operational micro-costs to every order, far beyond blended industry averages.
A live operational workspace
Feed your entire organization real-time profit analytics through specialized role-based views — giving Finance, Marketing, and Ops the backing to act on exact data.
Built to sit natively alongside the tools you run.
CM6 installs natively as a Shopify App and hooks directly into your primary ad channels and payment infrastructure. No CSV uploads, no warehouse to stand up, no pipeline to maintain.
E-commerce & ads
Shopify (BigCommerce in early access), Meta Ads, Google Ads, and Bing Ads — historical and live data, synced automatically.
Payments & gateways
Shopify Payments, PayPal, and Klarna — per-gateway fee schedules applied to every transaction at the exact rate you pay.
Data sovereignty
Powered by Google BigQuery. Your data lives in a dedicated, isolated dataset — and is permanently deleted the moment you uninstall.
“Sustained commercial success is an exact science. It requires applying rigorous mathematical analysis to a business’s own data, expertly aligned with the hard commercial realities of consumer behaviour and e-commerce dynamics.”
Move from intuition to an exact science.
Stop waiting for end-of-month reconciliations to find out if your growth is actually profitable. See how order-grain analytics reveals your true net margin — across every SKU, acquisition channel, and customer cohort — in a tailored 30-minute walkthrough.