Marketing & ad spend.
Connect your ad platforms and CM6 brings acquisition cost into the margin picture, so you can see contribution profit before and after marketing.
Connect your ad accounts
CM6 reads ad spend through Fivetran, which lands your platform data alongside your orders in your store's dataset.
Meta Ads
Facebook & Instagram spend, by country and audience (prospecting vs. retargeting).
Google Ads
Search, Shopping, and the rest of the Google network, by country.
Bing Ads
Microsoft Advertising spend, where you run it.
Authorize each platform
Connect the ad accounts through the wizard's marketing step. Grant read access to spend data.
Let the connector sync
First sync can take a little time, and platforms have their own attribution windows: recent spend may settle over a day or two.
Confirm spend appears by channel
Open the Explorer and check spend is showing against each channel.
How spend reaches the order
CM6 does not claim to know which ad caused an order. It takes the real spend each platform reports and shares it across the orders in the same country and customer group (new vs. returning for Meta), in proportion to revenue, with safeguards for small samples. The allocation reconciles to the platform spend for the same countries and periods. Honest, explainable, and independent of fragile per-click tracking.
Common issues
| Symptom | Fix |
|---|---|
| Ad spend not appearing by channel | The connector isn't linked yet, or it's still syncing. Re-connect and confirm the data source has landed. |
| Spend looks low for recent days | Platform attribution windows lag: recent spend settles over a day or two. |
| Profit dropped after connecting ads | Expected: you're now seeing fully loaded economics. Use the marketing toggle to compare with the ex-marketing view. |