Complete profit transparency across every order, SKU, and channel.
CM6 connects raw transactional data directly to every variable cost of trade to surface order-grain profit intelligence — giving leadership the real-time clarity needed to make sharper commercial decisions, protect margins, and scale with confidence.
Real-time macro metrics, storewide margin trends, and channel efficiency in one view.
Live step-down from gross sales to true net contribution margin — CM1 → CM2 → CM3.
| Order | Channel | Net | COGS | Ship | Fees | Mktg | CM | CM% |
|---|---|---|---|---|---|---|---|---|
| #41028 | Meta | £84.50 | £38.10 | £6.40 | £2.90 | £4.60 | £32.40 | 38.3% |
| #41029 | £127.00 | £61.30 | £9.80 | £4.10 | £39.20 | £12.60 | 9.9% | |
| #41030 | Direct | £62.20 | £24.05 | £5.20 | £1.90 | £6.90 | £24.15 | 38.8% |
| #41031 | Klarna | £212.40 | £96.70 | £11.30 | £8.60 | £6.30 | £89.50 | 41.8% |
| #41032 | Meta | £45.00 | £22.10 | £6.40 | £1.60 | £18.90 | −£4.00 | −8.9% |
Line-by-line financial auditing and cost breakdown for every individual transaction.
Granular profit attribution, costed to the penny.
Instead of relying on blended monthly averages, CM6 walks every transaction down the contribution-margin ladder — attaching exact operational micro-costs directly onto individual orders as they occur.
VAT & tax logic
Hyper-localized, automated line-item tax calculation based on destination — never guessed, never averaged.
Payment fees
Per-gateway processing rates, FX conversion fees, and chargeback reserves applied to every transaction.
Platform fees
Fixed platform subscriptions and variable GMV fees allocated correctly across transactions.
COGS
Configured per variant, product, type, or vendor — with an automated fallback hierarchy when a level is missing.
Fulfillment
Dynamic pick-and-pack, shipping labels, and packaging-material costs calculated per order.
Customer service
Tooling, subscriptions, and service labor amortized dynamically across order volume.
Returns & refunds
Refund lines, return shipping labels, and restocking costs reflected in real time.
Marketing allocation
Live ad spend across all acquisition channels mapped down to order attribution.
Contribution profit
Net revenue minus true total cost-of-trade — the single source of margin truth.
Data-integrity safeguards, built in
Carrier-bill invoice learning
Upload raw freight and courier invoices; the engine parses and learns your actual carrier rules — applying true fulfillment costs to future orders and catching loss-making delivery categories before they compound.
Custom cost rules
Versatile conditional logic that captures, maps, and applies any unique cost structure — influencer commissions, packaging inserts, per-order local levies — no matter how custom or complex, with absolute precision.
Every dimension of your profit, visualised and controllable.
CM6 turns raw transactional data into clear operational levers — giving leadership across Finance, Marketing, and Operations a unified single source of truth to drive sustainable, highly profitable scale.
Executive dashboard & marketing toggle
A master command dashboard featuring metric cards, dynamic date selectors, historical trend lines, and unit-economic averages. Includes a one-click toggle to instantly switch marketing spend ON or OFF — moving seamlessly between pure product-level economics and fully-loaded net profit.
Preview · marketing ON/OFF toggleMulti-model business segmentation
Powered by a dynamic tagging and labeling engine, effortlessly isolate or aggregate different arms of your business — wholesale, dropship channels, third-party marketplaces, and core D2C. Analyze each segment on its unique cost rules or merge them for a true company-wide master view.
Preview · segment selectorAdvanced breakdowns, role templates & saved views
Slice net margins across any custom tag, region, vendor, or gateway. Instantly launch role-based views tailored for executive financial reporting, marketing POAS (Profit on Ad Spend) over top-line ROAS, and operational variable-cost auditing — then save bespoke views for your whole team.
Preview · role presets & saved viewsGranular order analytics & deep forensics
A high-velocity auditing workspace equipped with deep filtering. Combine attributes like payment gateway, country, SKU tag, return status, and margin threshold to instantly isolate specific transaction sets. Inspect line-by-line cost waterfalls on every order, compare orders side by side, and flag anomalies.
Preview · order cost-waterfall auditBehavioral cohort analytics
Track true customer value beyond top-line sales. Group customer cohorts from their exact first order to monitor net-profit LTV, profit-CAC payback, acquisition net margins, and long-term retention trends across flexible seasonal or multi-year windows.
Preview · pLTV cohort heatmapThe predictor & simulator engine
A forecasting playground to simulate commercial decisions before spending capital. Adjust COGS, carrier rates, and operational assumptions to see instant bottom-line impacts, or stress-test marketing budgets to calculate the exact maximum ad spend your margins can tolerate under different scenarios.
Preview · spend-tolerance simulationProactive AI insight engine
An automated background intelligence engine that continuously analyzes your store, pricing, and variable cost structures. It builds and stores a comprehensive profile of your business over time to detect subtle margin leaks, surfacing actionable alerts backed by closed-loop feedback that learns from your team.
Preview · sample insight cardsAutomated alerts, push reports & data exports
Deliver seamless profit intelligence across your organization. Set up automated email triggers for instant margin-compression alerts, share executive snapshot reports directly with key stakeholders, and export clean, fully-costed transactional datasets straight to CSV.
Preview · alert & report builderTop-line volume, engineered alongside true bottom-line profit.
Stop evaluating your business using static accounting or isolated marketing spreadsheets. CM6 surfaces the traditional metrics you already track right next to the operational financial indicators that determine whether you are actually making money.
The contribution-margin ladder
Every single transaction is systematically walked down the margin ladder — from gross profit through CM1, CM2, and CM3 — using live operational cost data, not historical averages or blended assumptions.
Volume & profit, unmasked
Gross sales and order volumes sit directly beside net revenue, total transactional cost, net profit, and net margin. Instantly spot structurally unprofitable orders or SKUs hiding behind winning storewide averages.
True customer value
Move beyond top-line revenue LTV. CM6 tracks Profit Lifetime Value (pLTV), Customer Acquisition Cost (CAC), and your true pLTV:CAC ratio across flexible, rolling time horizons — so acquisition costs genuinely pay back.
Advanced marketing efficiency
Live ad spend is applied instantly against product and operational cost to compute Profit on Ad Spend (POAS) and Marketing Efficiency Ratio (MER) alongside traditional ROAS — storewide, by channel, and by campaign.
Stop running your commerce operation blind.
Unify your cost layers, protect your margins, and scale with mathematical certainty. Book a 30-minute walkthrough with a product specialist and see CM6 running on fully configured demo data — no store connection required.